DENVER, CO. December 05, 2017.

PETS BY NATURE is not your ordinary pet eTailer.

The Colorado-based business launched earlier this month on a mission:

• To help owners and their four-legged friends find the best, all-natural pet foods and supplies online at reasonable prices.
• To help needy animals across the country by contributing a portion of every purchase to pet charities.
• To help eliminate pet obesity through the promotion of a healthy lifestyle.

Today, roughly 34-35% of Americans are considered overweight or obese; yet, according to the Association of Pet Obesity Prevention, approximately 59% of Cats and 54% of Dogs in the United States are too heavy and more than likely, will see their lives reduced by several years.

In real numbers, that's over 90 million cats and dogs.

Overfeeding, insufficient exercise, and consuming the wrong types of foods are all leading causes. Not to mention, the wrong diet or lifestyle can lead to an expansive range of diseases and life threatening conditions.

PETS BY NATURE aims to break that cycle by offering only the best and safest, all-natural pet products and supplies for sale and delivery. No artificial ingredients, colors, or preservatives. No by-products, food dyes, or mystery toxins.

"Our goal is to be a strong voice for the healthy pet lifestyle. To champion an all-natural diet, reinforce good behaviors through social media and the community, and celebrate the unconditional love that pets bring into our lives when we take the time to give them the very best," says Pets by Nature President Mark Sells.

The saying, "you are what you eat," applies equally to pets. So why not feed them the healthiest of foods? After all, healthy food equals happy pets and most importantly, longer lives.

Visit Pets by Nature online: PBNATURE.COM